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nellyvero71

3 Ways to Save More Money with Predictive Staffing - 1 views

  • Imagine a situation where you could consistently save up to 5% on your weekly labor costs.
  • When it comes to saving on labor costs, the data that your POS system and scheduling software generate can help you determine the optimal number of staff members you need at any given time.
  • To get a quick and accurate picture of your labor effectiveness, sales per man hour (SPMH) is a great technique to employ. By calculating how much revenue is generated by a certain number of employees in an hour, you can optimize the staff needed to match your hourly revenue. The higher the productivity of your team, the lower the hours – which results in a lower labor percentage.
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  • To determine your restaurant’s SPMH, divide your projected gross revenue per hour by the total number of employees hours scheduled in the same hour. This information can easily be exported from your smart POS system.
  • Forecasted revenue is one of the most common and accurate ways to ensure staffing at a labor cost percentage that is profitable for you. Revenue forecasting is accomplished by looking at your POS data from past periods to make an educated guess on what your future revenue will be on a weekly, daily or hourly basis.
  • If you have smart employee scheduling software you can automate these forecasts from your POS system and have them match them up with your target labor costs.
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    This article talks about how you can improve your restaurant operations and save money using a POS system. The system helps in Sales per Man Hour and Forecasted Revenue.
ryanrodgers2014

E-marketing in the hospitality industry - Digital Doughnut - 1 views

  • The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones.
  • Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. Furthermore, sharable videos (i.e. choosing an engaging storyline and telling it with compelling visuals) constitute an amazing tool that keeps users’ attention and subtly persuade them along the way words can’t.
  • Content optimization for Search Engine: While the website’s content should match the guests’ search criteria, many hoteliers fail in making their websites a dumping ground for content to end up with websites that generate very poor value to guests and very low business opportunities.
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  • However, as emails and/or e-newsletters might be unsolicited, senders should either offer recipients an opt-out option or get their prior consent (opt-in). In fact, experience shows that permission-based email marketing is one of the most cost-effective and efficient marketing tools available.  
  • This makes search engines one of the most effective tools in driving targeted traffic to a hotel’s or destination’s website. In the hospitality sector, hoteliers have two options with regard to SEM: Search Engine Optimization (SEO) or sponsored search:
  • Interface design:Adjustment of the web content for screen sizeso that users can comfortably access content in an intuitive way on a smaller screen and benefit from all functionalities on a mobile device (hotel search, access to reviews, bookings, payments, etc.).
  • A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections (A to E):
  • E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.  
    • ryanrodgers2014
       
      The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
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    This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.
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    This article talks about how the E-marketing has grown drastically in the hospitality industry. It says how the E-marketing is having a huge impact in the business behavior because it is bringing way more revenue to the business. One of the e-action that help hoteliers reach their planned objectives is search engine marketing. Most pf the people that goes on the internet uses search engine to find information about hotels online. Mobile advertising is growing very fast since the connectivity speeds have improved and screen resolutions have advanced. Email advertising is also a great powerful e-marketing tool that companies use to put their business out there. This just help creates direct revenue for all type of guest. If a company want to succeed In e-marketing, they have to make sure that their online space is well managed and that everything is under control.
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    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.
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    E - Marketing will eventually take over any other type of marketing in the future. As we all know its a big trend and businesses need to keep up.
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    This article explains the importance of emarketing. It is explained in detail the important factors and uses of emarketing. There are many forms emarketing can take, and having knowledge of each form is helpful for many in the hospitality industry and other industries that can benefit from emarketing.
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    "A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections"
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    This article not only recognizes the important role of e-marketing in the hospitality industry but also explains the different categories that allow hoteliers to reach their goals. Each of these categories has its own particular way to promote the firm and each of them is equally important to fully reach the potential of the e-marketing. We are witnessing a new marketing era and the hospitality business can benefit from it immensely.
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    The article titled " E-Marketing in the hospitality industry" emphasizes that the Internet Marketing is growing in the Hotel industry and it it has contributed in generating more revenue than other traditional marketing strategies. There are several actions Hotel owners can take to achieve their marketing objectives, this includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), Sponsored search, Social Media marketing, Mobile advertising, Email advertising, and Display advertising. According to the author this actions will allow companies to compete and gain market share, increasing their online traffic and ensuring that their online space is under control and properly managed. Moreover, I believe as it is mentioned in the article that the fact that most hotels had implemented Web 2.0 services had allowed them to transform their websites content becoming a social platform where customers share their photos and content. This together with Mobile and Social media marketing are powerful tools in Hotel marketing.
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    Throughout this article Mohamed Derouiche, discussed how there are six main sections/ "e-actions" to a successful e-marketing strategy. 1. Search Engine Marketing (SEM): "SEO attempt to improve a website's organic (i.e. non-sponsored) search rankings in Search Engine Results Pages (SERPs) by increasing the content's relevance to search terms." 2. Sponsored search: "Sponsored search corresponds to search ads that allow a hotel /chain to be included in the sponsored results of a search for selected keywords." I am sure everyone has noticed a sponsored or an ad link once you search something on Google. 3. Social Media Marketing: "Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. " 4. Mobile Advertising with this you can- "Study of people's behavior: This aims at the examination of "when", "where" and "why" people use Smartphones and tablets to better understand their booking trend, needs and expectations." 5. Email Advertising: "Email advertising, also known as email marketing, is considered as a powerful e-marketing tool for hoteliers since it creates direct revenue opportunities for past, present and future guests." I'd consider this one of the most effective ways to advertise because everyone has an email that they check often and with an email online a text message you can include a lot more information and pictures on popular destinations. 6. Display advertising: "Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs or other graphics." This is another popular method in my opinion because people like to see things not just read about it. Nothing makes you want to go on a trip more than seeing a picture of a beautiful beach while you are in the cold weather or rainy season.
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    This article describes the various ways in which the hospitality industry uses e-marketing. This article begins by offering other terms used to refer to e-marketing. The hospitality industry is significantly adopting the use of e-marketing, which is influencing business behavior and earning more revenue than the traditional marketing. The article states that a successful e-marketing strategy should comprise a set of specific electronic actions that have the potential to help the industry reach its planned objectives. The article describes these actions into five sections that include search engine marketing (SEM), social media marketing, mobile marketing, email marketing, and display advertising. Search engine marketing is being used in the industry because a large number of internet users use search engines to find information about tourist destinations making search engines as an effective tool for driving traffic to a hotel's website. Social media marketing involves the use of social media websites helps in spreading information to a large audience and interacting with them online. Mobile advertising is also part of e-marketing, and has been significantly adopted by the industry as the use of mobile devices is high in the industry and most people use them to access online content. The industry highly uses email marketing as it helps in creating direct revenue opportunities for the past, present, and potential clients. Display marketing is used in the industry to send adverting message to target clients using text, videos, animations, and logos.
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    E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.
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    Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.
ovila009

Global distribution system (GDS): Complete guide for hotels - SiteMinder - 1 views

  • More than 600,000 travel agents plug into the GDS every day on behalf of companies to book flights, hotels, car rentals and destination activities.
  • Despite the growth of third party online travel agencies (OTAs) like Booking.com and Expedia, the GDS remains the number one way to promote your hotel to the corporate travel market globally.
  • A GDS is a worldwide conduit between travel bookers and suppliers, such as hotels and other accommodation providers.
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  • The history of global distribution systems dates back to the 1960s when a more sophisticated method was needed to keep track of flight schedules, availability, and prices
    • anonymous
       
      This is how GDS started back in the day in order to keep track of things however nowadays it is used for so much more.
  • Hoteliers are always looking at ways to increase their reach to attract more customers, increase revenue, and make a profit
    • anonymous
       
      Hence why GDS is so beneficial for hotel companies and other industries.
  • As soon as a reservation is made on the GDS or an online booking website, the channel manager instantly reduces inventory across all channels, including the hotel’s own website, and automatically delivers the reservation details back into the PMS or central reservation system (CRS).
    • anonymous
       
      Reservations are now made quick and easy with this system. It gives customers a pleasant experience.
  • There are several major global distribution systems that house and process the majority of data from hotels, airlines, and other distributors. These include Amadeus, Sabre, Galileo, Worldspan, Apollo, and Pegasus.
    • anonymous
       
      Here we can see some examples of GDSs.
  • The Apollo reservation system was used by United Airlines until 2012, when it switched to SHARES, a system used by its former Continental Airlines subsidiary.
  • Sabre is seen as a pioneer for online travel agencies, corporate booking tools, revenue management, and web and mobile itinerary tools, to name a few.
  • Galileo traces its roots back to 1971 when United Airlines created its first computerised central reservation system
  • created by other airline groups in an attempt to gain market share in the computer reservation system market.
  • Worldspan is a Travelport platform, and is the technology leader in web-based travel eCommerce, offering solutions for all facets of travel business online. As a leading GDS, Worldspan provides travel distribution, technologies and services for thousands of travel companies worldwide, including travel agencies, corporations, travel suppliers and travel websites.
  • Amadeus has the biggest global footprint of any of the GDSs, with a potential reach to millions of guests.
  • Abacus was founded in 1988 and became a leading provider of travel solutions and services in the Asia Pacific region.
  • Pegasus Solutions pioneered the hospitality reservations industry.
  • The best systems will connect your hotel directly to the world’s most prominent GDSs
  • Using a software provider to tap into the GDS saves a lot of money and time.
  • Essentially, the GDS can increase hotel bookings and revenue by placing hotels on more ‘supermarket shelves’ globally.
    • anonymous
       
      It gives hotels the ability to expand and increase the number of customers they get by exposing them more internationally.
  • there are still more bookings being generated through the GDS than through hotel websites.
  • The GDS is indeed a unique and direct marketing tool for your hotel.
  • booked quickly and efficiently.
  • The GDS can help hotel managers uncover new market segments to promote their products to
  • More travel agents are relying on the GDS to find the best places for their clients to stay.
  • the GDS improves search positioning and displays your brand messaging during the search and booking process
  • Hotels generate more revenue through a GDS because it places the hotel’s information, availability and rates in prominent locations where it is easy for travel agents to find.
  • you can market all of your rooms to all of your distribution channels at one time.
  • Your GDS should help you maximise your bookings and increase your revenue
  • the capability for the GDS to integrate completely with your existing PMS, online booking engine and channel manager.
  • help you make the best decisions regarding your marketing strategy and distribution plan.
  • discover and tap into the most powerful and motivated market segments.
  • trial the GDS for a short time and measure results before continuing your subscription.
  • Because cruise travellers rely heavily on travel agents for their trip arrangements, it’s highly likely any hotel bookings will also be made through this channel.
  • A GDS is a worldwide conduit between travel bookers and suppliers, such as hotels and other accommodation providers
  • Cruises tend to rely on more conventional channels like travel agents to reach and convert guests.
  • With the cruise industry currently in a state of growth, it represents a chance for hotels to get a slice of the revenue.
  • It appears travel agents are driving most of this success, with 70% of cruise bookings made via this channel.
  • Cruises do all the hard work to book their guests but often they will arrive a day or two early or depart a day or two after their cruise, booking at hotels for the extra time.
  • Most prominent is your hotel description
  • you eliminate the frustration of signing up with each individual platform, and you can connect to all of the top providers without paying the individual fees.
  • The GDS is often used to tap into the corporate travel market because it has the ability to present hotels, flights, and car rentals in one simple interface which is convenient.
  • Live rates and availability are sent from a hotel’s property management system (PMS) directly to the GDS and online booking websites via a channel manager.
  • What are the major GDS systems?
  • here are several major global distribution systems that house and process the majority of data from hotels, airlines, and other distributors. These include Amadeus, Sabre, Galileo, Worldspan, Apollo, and Pegasus.
  • There are several major global distribution systems that house and process the majority of data from hotels, airlines, and other distributors. These include Amadeus, Sabre, Galileo, Worldspan, Apollo, and Pegasus.
  • Amadeus GDS
  • Sabre GDS
  • Galileo GDS
  • Worldspan GDS
  • Apollo GDS
  • Abacus GDS
  • Pegasus GDS
  • – like the ones mentioned above – so you don’t have to worry about signing up to each one
  • individually.
  • In one fell swoop you can access all the retail and traditional travel agents you want:
  • There are a few specifications which will greatly aid successful GDS connectivity: Being centrally located Being located close to an airport Room capacity of more than 20 rooms Lodgings that are set up for corporate markets and not affected by seasons
  • Here’s a checklist to ensure you’re using the GDS to its full potential:
  • 1. Pooled inventory
  • 2. Commission-free structure
  • 3. Integration capabilities
  • 4. Comprehensive reporting
  • 5. Ability to target specific markets
  • 6. No lengthy contracts
  • 7. Simple and affordable connection
  • Essentially, the GDS can increase hotel bookings and revenue by placing hotels on more ‘supermarket shelves’ globally. This approach is particularly effective at capturing international corporate travellers. You can gain lucrative international corporate business, particularly if you’re near a major airport gateway or close to government or commercial enterprises.
    • yoevelyn
       
      This article goes into how to optimize the use of GDS for a hotel operation and the author touched on a point we have discussed in the class before: how to market your local hotel to an international audience. The author suggests that adding your property to a GDS can be a cost-effective way to bring those international business travelers, specially if your hotel is near an airport.
  • The number of bookings generated through a GDS generally outpaces that of direct bookings
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    This article goes in depth into GDS. It explains the concept of the GDS is and how eaxctly it works. It also gives examples of some major GDSs. It talks about the benefits of using GDS in hotels.
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    The global distribution system in the hospitality industry is beyond vital in the act of keeping the ball rolling. GDS provides live products and offers to travelers across the globe. Whats really amazing about GDS is that live availability and rates are transferred through a channel manager directly to online booking sites. This allows guests to acquire the best rates the soonest as opposed to waiting to call a hotel or resort to see what they have and at what price.
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    This article shows us everything we need to know about Hotel GDS. It includes GDS in the hotel industry, GDS work way in travel, seven major GDS systems, the way to access leading GDSs with GDS software, GDS conditions of use, benefits of connecting hotel to the GDS, and how to use the GDS to capture cruise travel bookings at hotel.
Sasha Bravo

Resorts Drive Revenue with High-Touch Innovative PMS | News | Hospitality Magazine (HT) - 0 views

  • Maestro goes above and beyond PMS by delivering revenue generating tools and expert services that enable independent operators to maximize revenue, increase productivity and keep guests coming back
  • Maestro also empowers multi-property hotel groups with enterprise-wide system solutions that deliver true centralized management controls on a single database.
  • his enables closer property coordination, cross-property booking and upsell capabilities, and consistent guest recognition at all touch points for all properties.
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  • Maestro's Web Connection suite increases profitability and reduces costly third-party dependency with direct bookings
  • he ResWave real-time, integrated booking engine enables guests and groups to book rooms, suites, activities, amenities, spa and dining online, from mobile devices, Facebook, landing pages, and email campaigns.
  • operators are turning to hosted systems to reduce staff, trim hardware investment, simplify PCI-compliant cardholder security, and ensure 24/7 access to property data.
  • Maestro delivers a robust, stable hosted solution that increases profitability and productivity. Managers and ownership teams may access the property’s system at anytime from anywhere to always connect with their operation.
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    This article is about the Maestro Property Management Suite which allows properties to optimize their revenue by having access to centralized control and innovative capabilities. this system enables a property to lower costs; permitting guests to  have real-time direct booking for not only rooms but also, other services such as amenities, dining, and such. Maestro offers secure and accesible system which seems to be allowing companies, such as The Snow King Resort, to increase revenue and improve the services offered to guests and groups. 
Yoshihiro Kanno

Mobile bookings are booming but are revenue managers keeping up? - 2 views

This article addresses the issue of mobile bookings that revenue managers have to be careful about. Mobile bookings have become very common among customers and the number is still growing. Last yea...

http:__www.hospitalitynet.org_news_154000320_4056102.html

started by Yoshihiro Kanno on 19 May 12 no follow-up yet
Lu Zhang

hotelsystemsoftware: How to Generate Revenue with Hotel Call Accounting Software - 0 views

  • It is imperative for sophisticated hotel billing software to account for telephone charges, Internet usage, equipment fees, surcharges and taxes in real time.
  • Hotel telecom revenues are now declining at a steady rate of 3 to 6 per cent per year. Hotel general managers and comptrollers are forced to become more creative to meet bottom line objectives for communication.
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    Because the calling rates decrease, hotel revenue of calling decline. However, according to this article, hotel can get much profit when using call accounting system. Hotel could track the busy number or peak calling times to set up specific rates or charge plan to maximize revenue from call. Besides, night auditors should pay more attention on reconcile balance between calling bills and hotel calling record, and ensuring the calling accounting system keep the accurate rates for different guests or locations.
Xuan Huang

2013 Hotel Mobile Technology Trends « HeBS Internet Marketing Blog - 0 views

  • One of the most notable developments this year is that the terms “mobile marketing” and “mobile technology” really evolved to include not just mobile phones. Tablet devices such as the iPad, Samsung Galaxy and Google Nexus quickly became a significant part of the travel planning and booking process.
  • Google search statistics also show a dramatic increase in hotel queries in the mobile and tablet channels in 2012:
  • Tablets Complement Other Screens
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  • It is interesting to note that tablets generated 200% more room nights and 430% more revenue than “pure” mobile devices
  • According to eMarketer and mobile ad network Chitika, mobile’s estimated share of web traffic in North America is 28% as of June 2012.
  • Marketing in a SoLoMo (Social, Local, Mobile) World
  • Hoteliers can accomplish this in a very affordable ways, such as adding a check-in special on Facebook and Foursquare, or sending them a text message offering a discount to be used on-property. SMS marketing and geo-location offers should become key in how hoteliers target travelers not after but during their travel experience.
  • The Key to Revenue Growth in 2013
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    As GDS technology has taken place in the past 2 decades in hospitality in dustry, a branch of it, mobile technology, is also showing its great potencial. Now more and more people can not live without mobile and mobile could be very useful when people are on their vacation like planning and booking hotel or airlines. Besides "pure" mobile devices, tablets also generately damatical revenue for hotel industry. As a result, hoteliers should notice those trends in customers purchasing habits and make a new maketing plan in a SoLoMo(Social, Local, Mobile) world, considering how to best utilize SoLoMo to engage their guests and generate incremental revenues.
obena010

The Advantages of Hotels Using a Global Distribution System (GDS) - 1 views

  • Global distribution systems (GDS) have been a mainstay in the travel industry since travel agents began using the systems in the 1970s.
  • The main purpose of a global distribution system is to help travel agents search for hotel accommodations that fit a set of criteria.
  • They create a common entry point for multiple travel agencies and travel agents to access accurate information about travel reservation availability and prices.
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  • 1) Reach Market Segments Globally
  • 2) More Revenue
  • 3) Growth Opportunities
  • 4) Instant Updates
  • 5) Grow The Lucrative Corporate Segment
  • This little piece of technology saves time and will lead to greater exposure for your property
  • A lot of travel agents who specialise in corporate travel use a GDS to get their clients booked quickly and efficiently.
  • The GDS can help hotel managers uncover new market segments to promote their products. In many cases, hotel operators discover through the GDS that there are traveler market segments interested in the products that they couldn’t previously reach. Leverage this channel’s distribution reach to be seen in a travel ecosystem that can get you lucrative corporate & group bookings. GDS Hotel bookings often result in multiple nights stays.
  • GDS is an important mix into larger properties’ distribution channels. Improve your visibility to the one of the most profitable guest segment – the business client – and see your revenue grow.
  • sing a GDS? Glad you asked! Here are some ways that it makes a hoteliers’ job more effective and efficient.
  • A lot of travel agents who specialise in corporate travel use a GDS to get their clients booked quickly and efficiently.
  • A lot of travel agents who specialise in corporate travel use a GDS to get their clients booked quickly and efficiently.
  • A lot of travel agents who specialise in corporate travel use a GDS to get their clients booked quickly and efficiently.
  • Global distribution systems (GDS) have been a mainstay in the travel industry since travel agents began using the systems in the 1970s.
  • A lot of travel agents who specialise in corporate travel use a GDS to get their clients booked quickly and efficiently.
  • A lot of travel agents who specialise in corporate travel use a GDS to get their clients booked quickly and efficiently.
  • Global distribution systems (GDS) have been a mainstay in the travel industry since travel agents began using the systems in the 1970s.
  • Global distribution systems (GDS) have been a mainstay in the travel industry since travel agents began using the systems in the 1970s.
  • It is a business-to-business system used by companies to stay on top of real-time data about the availability of travel arrangements, such as hotel rooms, to sell them to customers planning to travel
  • sing a GDS? Glad you asked! Here are some ways that it makes a hoteliers’ job more effective and efficient.
  • A lot of travel agents who specialise in corporate travel use a GDS to get their clients booked quickly and efficiently.
  • Hotels generate more revenue through a GDS because it places the hotel’s information, availability and rates in prominent locations where it is easy for travel agents to find.
  • Agent increase in use of GDS systems over the past 2 years: USA- 30%, Latin America- 49% , Europe & Middle East-47%, APAC-64%.
  • Through the GDS, the agents have access to live rates and availability, and they can easily book rooms for their clients.
  • This little piece of technology saves time and will lead to greater exposure for your property
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    GDS has been around since the 1970s and is extremely beneficial for the hotel industry. It creates a common entry point for several OTA's and travel agents so that they can obtain accurate information about the hotels. 5 Benefits to GDS in hotels: Reach market segments globally, more revenue, growth, instant updates and growing the corporate segment. All these benefits of using GDS can result in greater exposure for the property.
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    With the growing of the travel industry the GDS is a great tool that many travel agents use to narrow the search of what exact details they are searching for. GDS is an efficient way for agents to promote their product and services. This tool helps with the aspect in business such as revenue generated, growth opportunities, and give instant updates on rates so there is no secret.
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    Five benefits of using a GDS's. Talks about reaching a global market, improving revenue growth opportunities and the ability to have live updates for prices.
j1abao

8 Disruptive Hotel Technology Trends to Watch in 2022 - 3 views

  • Venture capitalists are finally starting to recognize the opportunity to invest in tools and platforms that allow hotels to capture new levels of hotel operations efficiency and revenue growth.
  • penetration of cloud-based technologies in the segment remains incredibly low
  • hotels that invest in technology drive higher revenue, better guest reviews, and a higher star-rating.
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  • 20,000 properties.
  • hospitality property owners look to address the challenge of competition from peer-to-peer platforms like Airbnb
  • focus on improving guest experience and helping travelers have the trip of a lifetime
  • guest-messaging software
  • messaging tools to deliver five-star service at scale
  • provide frictionless guest service and streamline time-consuming interactions, such as check-in.
  • White labeling has already begun in the hotel industry without hoteliers even knowing it. Property management systems that offer channel management integrations are usually white labelling their channel managers from other vendors
  • The many tech innovations we see penetrating the market require constant vigilance of cybersecurity best practices, regular updates to security software, and dedication to routine testing and threat assessment.
  • Most revenue management systems focus on reporting and data visualization; the addition of white label software to the backend of an RMS can improve price optimization, letting hoteliers spend their time on higher value tasks and strategic revenue management.
  • APIs allow your various hotel technology tools and programs to work together, conne
  • streaming, voice activation, guest-room tablets, and food ordering tech.
  • 2nd Kitchen is a godsend for hotels without a kitchen on-site: guests can order room service from restaurants near your hotel,
  • Numerous high-profile malware attacks on the hotel industry have led to hundreds of millions of guests’ data being compromised and millions of dollars in damage.
  • forced to get smart about security
  • do their research in selecting tech tools
  • regularly host training to their staff
  • all-in-one suite of tools, including a property management system, channel manager, booking engine, and revenue manager, growing revenue and automating workflows at more than
  • There are two factors outside Coronavirus that are impacting OTAs. First, hotels are getting better at capturing direct bookings.
  • Secondly, Google has entered the travel market in a big way.
  • for property owners, WiFi 6 is much more relevant
  • beyond the guest experience, hotels can take advantage of faster WiFi
  • Smart thermostats, smart speakers, and smart locks
  • data has become the world’s most valuable resource.
  • Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share
  • Hoteliers are just starting to realize the potential of its guest data.
  • put a dollar figure on just how much hotel industry data is worth. The Group purchased STR for $450 million in cas
  • New competitors are challenging old management companies that haven’t innovated enough
  • These next-gen properties are sometimes called hometels (home+hotel), or more generally, alternative lodging
  • Technology in hotels goes far beyond guestroom TVs and phone
  • smart locks
  • ast WiF
  • NFC technology for contactless payments
  • kiosks or mobile apps for digital check-in,
  • robots that deliver room service.
  • Smart hotel rooms use technology to allow guests to personalize their stay experiences.
  • The most important software in the hotel industry is the property management system
  • hoteliers must focus on data security and continued training
    • jtarr003
       
      I really enjoyed this article about 8 disruptive Hotel Technology trends to watch in 2022. What I found most interesting about this article is how guest room technology is changing. Guest now want there hotel room to have voice enabled devices in there hotel room to help them control the room that they are staying in. Also guest would rather use on-demand conveniences like uber eats and door dash to eat food to there rooms.
    • jtarr003
       
      8 disruptive hotel technology trends to watch in 2022
  • White labeling is a practice in which a product – in this case, hotel software – is manufactured by a third party and uses branding by the purchaser, or marketer, so that the end product appears to have been produced by the purchaser. “The advantage is that a single company does not need to do it all: one firm can concentrate on producing the product; another on marketing it; and another can focus on selling it, each according to its expertise and preference,”
  • Interest in investing in hotel technology has slowly ramped up in recent years.
  • Hotels that are comfortable using APIs can automate tasks that take up much of their employee’s time with manual data entry.
  • Why is data so valuable? “Data are now part of every sector and function of the global economy and, like other essential factors of production such as hard assets and human capital, much of modern economic activity simply could not take place without them
  • Hotels use technology to provide better service, streamline communication, allow guests to personalize their experiences, and offer more convenient processes, like checking in or ordering room service.
  • deliver increasingly high value for hoteliers and guests. For hotel managers, technology specifically designed to manage hotel operations, reservations, housekeeping, and more can enable greater efficiency and fewer human errors
  •  
    For this article I want to focus on the room technology aspect. We have become so dependent of our devices at home that sometimes going to hotels is not as pleasant as before. In this article, we can see how hotel chains are changing to cater to our needs so the daily routines are not affected. One example is how Hilton is partnering with Netflix allowing you to sync your Netflix Account with the Hilton Honors app so you can go and use the room tv to keep watching your favorite programs. So no more using your computer or ipad to keep binging on your series while you are in a hotel. The other interesting part is the use of tablets and apps that mimic our regular apps for food ordering within the hotel avoiding the need to call for room service or doing lines at restaurants.
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  •  
    This article reviews the top eight tech trends causing disruption in the hospitality industry: SaaS (software as a service), APIs (application programming interface), guest room tech, privacy & cybersecurity, OTAs (online travel agency) struggling, WiFi 6, big data and digital hotel companies/alternative lodging. The article dives into each of the eight with an overview/background on the tech, how it's advancing, and why and how it's being used. Some of main takeaways are that for many of the tech trends the industry is just starting to realize the full potential and that overall these tech advances should be able to allow companies to harness tech and data to drive customer experience and retention.
  •  
    I found this article rather interesting because I feel like this is very normal to me now. The fact that it has technology trends of 2022 on it is so interesting because I've been seeing these trends for a while already. I liked how the article called these technology trends a way for the customers to personalize their experience. At the end of the day, they truly are in charge because of these trends. Everything is accesible online and they even have options to add nearby tourist spots to their itinerary. Technological convenience is now a part of everyone's life. This is why hotels are implementing this convenience through streaming, guest tablets, food ordering kiosk, and much more. This is possible because hotels are also using API's which connect hotel technology by tech stacking and using tools to talk to one another. In my opinion, these technological advances could only get better to further improve the convenience hotels can provide.
  •  
    This article discusses not only the future of hospitality technology, but the impact it will have on the industry, All of the technology advancements mentioned will change how hospitality businesses operate. For example, cybersecurity is becoming a really important investment for these businesses to make because hackers have been stealing guest data and information. Tech advancements are being placed around privacy of consumer data, when that never used to be a major issue
  •  
    This article palms out 8 disruptive hotel technology trends to follow. The explosion of SaaS, APIs going mainstream, room technology innovation, privacy and cybersecurity, the struggles of OTAs, WiFi 6, big data and digital hotel companies. The article illustrates that technology is driving the hospitality industry by explaining new technology trends that enable hoteliers to operate more efficiently and offer guests the opportunity to personalize their experience. But it also means hoteliers must focus on data security and ongoing training when implementing the technology guests expect.
Adam Herrmann

U.S. Hotel Guests Hanging Up and Logging In - 0 views

started by Adam Herrmann on 26 Jan 13 no follow-up yet
Yanqiu Li

Blue Mountain Networks Unveils M-Suites to Bring Carrier-Grade VoIP Services to Hotel G... - 0 views

  • Blue Mountain Networks
  • a cloud telephony management software developer and solutions integrator for the hospitality industry
  • VoIP services
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  • a technology that gives hotels the ability to transition from an expensive PBX legacy design to a product that allows hospitality to take advantage of its fluctuating operating environment.
  • he Blue Mountain Network’s software, M-Suites, provides a robust suite of hospitality features and interfaces that enhance the carrier’s portfolio by providing new cloud-based capabilities for the hospitality market.
  • ILEC and CLEC Carriers
  • PBX systems
  • Blue Mountain has allowed us to offer operators the opportunity to expand their services portfolios with a new set of revenue-generating services geared toward the hospitality industry
  •  
    This article gives a brief summary of Blue Mountain Networks offering new clod telephony management system software, which will enable Metaswitch's MetaSphere platform to bring carrier-grade VoIP services all the way to the hotel guestroom.On the one hand, this new technology will provide a robust suite of hospitality features and interfaces that enhance the carrier's portfolio by providing new cloud-based capabilities for the hospitality market. On the other hand, it extends beyond software to enable its ILEC and CLEC Carriers to offer "Pay-As-You-Go" occupancy based rates for the hotel sector as well.  This unique feature gives hotel properties an economical path to purchase state-of-the-art communication services as well as utilize a robust hotel feature set based on Metaswitch Networks' MetaSphere platform that enables hospitality to reside in the cloud. Besides this new benefits, it also innovate the PBX systems, which expands their services portfolios with a new set of revenue-generating services geared toward the hospitality industry. As general analysis from author, we can clearly see how dramatic that the technology influences our hospitality industry, every second, things goanna be changed and this new trend will put more weight on hotels' revenue related to unique features set of the industry.
Yunfan Wu

The hospitality industry and call accounting - Business Intelligence Middle East - bi-m... - 0 views

  • Call accounting, the ability to track and analyze phone calls, was originally invented in the 1970s as a way for businesses to manage phone usage within their organizations. By the early 1980s it had been adapted to the hospitality industry, allowing hotels and resorts to more easily track guest phone usage, recover telephone costs, and generate extra revenue through the resale of phone calls.
  • During the 1980s and 1990s call accounting systems were in high demand due to the fact that hotels could often generate thousands of dollars each month by marking up long distance calls.
  • In today’s world, major business and hospitality organisations strongly suggest that their properties use call accounting systems, and many require that their systems are up-to-date and accurate. They do this for four main reasons: (1) to recover the cost of long-distance calls, (2) to properly allocate, account for, and charge customers for phone usage, (3) to generate revenue through the resale of phone calls, and (4) to track phone calls made to and from their property for marketing, planning, and other purposes, and especially for handling and tracking emergency calls.
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  • When buying a call accounting system, hotel managers have three system choices: software, hardware, or web-based products. Web-based products tend to get quite expensive due to the monthly subscription fees which are based on the number of extensions and users. Software products are more flexible than hardware-based systems due to the added capabilities of the PC, but often require large amounts of memory to store and retrieve call data efficiently. Hardware or stand-alone systems appear to be the most popular form of call accounting systems in the hospitality industry due to the fact that the systems are quite small and can be stored in a closet or drawer. Stand-alone systems, like software and web-based products, will automatically post call records directly to the Property Management System for future retrieval.
  •  
    This article introduced what the call accounting system is and the development of this system in hospitality industry. It can help the hotels track the calls and generate revenue. There are three kinds of call accounting systems, which are software, hardware and web-based products. Each one has its own advantages. Hotels should make choice according to its necessary and budget.
herzencortes

POS (Point of Sale) Restaurant Management Systems Market to Generate a Revenue of US$30... - 1 views

  • Competition in the global POS restaurant management systems market is likely to increase in the coming years due to the increasing number of players entering the market, observes Transparency Market Research
  • According to the Transparency Market Research, the global POS (point of sale) restaurant management systems market is expected to generate a revenue of US$30.0 bn by the end of the forecast period in 2026.
  • Inaccessibility of single seamless integrated software is acting as the major deterrent limiting the growth in the global POS restaurant management systems market.
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  • Increasing demand and the growing popularity of wireless technology is the key factor driving the demand for mobile POS terminal across the globe.
  • Competition in the global POS restaurant management systems market is likely to increase in the coming years due to the increasing number of players entering the market, observes Transparency Market Research
    • herzencortes
       
      The biggest evolutions that I see in POS is venmo, apple cash, and the cash app. These applications will make it easier for customers to pay and make the exchange of money more efficient.
  • These players are also offering innovative solutions such as staff scheduling, inventory management tools, and payroll that could further fuel the competition in the market
    • herzencortes
       
      The new players in POS systems are moving more towards a platform where managers can manage an entire property
  • Based on type, the demand for mobile POS terminals is expected to lead the market over the projected period and might generate high revenue as compared to other types of sources.
    • herzencortes
       
      Like with all technology, we want it to be smarter, faster, and smaller. This is why cloud based solutions are becoming more and more prevalent
  •  
    POS Restaurant Management systems market are expected to generate a $30 bn revenue by 2026. The cause of the demand for mobile POS systems is driven by the increasing demand and the rapidly growing popularity of wireless technology. Overall POS systems are essential in registrations of payments, sales operations, and icreases work effiency by reducing time and cost.
Krystal Jost

RG Bridge Solution Helps PMS, CRS Vendors, Hotel Chains and Internet Booking Engines (I... - 0 views

  • RG Bridge enables CRSs to look beyond their established direct connects by building a long tail of distribution, without compromising on the channel portfolio.
  • “As more and more systems emerge in the industry ecosystem, the ability to provide a single interface to update information across all systems is becoming the key differentiator between a smart technology partner and traditional vendors.”
  •  
    RateGain is a company that offers services that allow hospitality establishments to retain a "seamless" distribution with central reservations systems, global distribution systems, and property management systems. RateGain claims to enhance growth and offer support for revenue management decisions. Utilizing a central reservations system, a global distribution system, and the property management system, from a hotel standpoint, seems like you are gaining a ton of additional business and additional rooms sold. But what happens when the hotel sells out, and the inventory continues to flow in, overselling the hotel, upsetting the guests and creating an angry mob in front of the front desk, blaming the hotel for the issue instead of the lack of seamless communication between all of these systems providing this revenue? That is where a service such as RateGain comes in handy. This article focuses on the issues that have been identified regarding electronic distribution, including updating multiple system with rates and availability, manual entries, lack of synchronization between the systems, non-delivery complications with reservations and information, and lack of information provided by the source channel. Rate Gain notes these challenges and focuses on ways to improve and bridge the gaps between the services, to provide a seamless revenue gaining opportunity for an establishment. The article continues to explain how their RG Bridge implementation enhances these systems and eliminates these issues utilizing two way connectivity and allowing the hotel employee to work with channels to generate demand. It also states that they customize each connection to live up to the expectations and needs of the hotel, so that nothing will be lost or not understood. This service is a great investment for a company that continues to have these communication issues with their systems. Sometimes with the lack of communication between the global distribution system, the pr
Ruoxi Wang

Hospitality Biz India :: Importance of e-marketing - Sudhanshu Kumar Singh, Group Gener... - 0 views

  • E-Marketing, also called Online Marketing, Internet marketing, I-marketing, web marketing, etc., plays an important role in maintaining hotel revenue as well as occupancy. Several aspects like Search Engine Optimisation (SEO), Social Media Optimisation (SMO), Search Engine Marketing (SEM), Email Marketing , Portal Marketing, Mobile App, Mobile Website, Website Maintenance, Future E-Marketing v/s Offline Marketing have been touched upon in this article in order to give an insight into the strategic importance and role E-marketing can play.  
  • Future of Online Marketing v/s Offline MarketingGrowth of online marketing was low in the initial years due to inhibitions, but it is now growing with extraordinary pace as the confidence of Indian buyers is increasing gradually. Seeing the current behaviour of Indian buyers, online experts estimated that the trend of online marketing will become a basic phenomenon among buyers in coming years. The present and future e-marketers are keeping their eyes on the Indian market trends and studying the consumer behaviour for creating best and attractive deals potential clients.
  • Portal Marketing: Another form of online revenue sharing consists in people working together and registering online in a way similar to that of a corporation and sharing the proceeds. A third form of revenue sharing on the Internet consists of enticing Internet users to sign up and create content by offering a share of advertising revenue.
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  • Mobile App: It is mobile application software designed to run on smartphones, tablet computers and other mobile devices. It is usually available through application distribution platforms, which are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store, and Blackberry App World. Some apps are free, while others must be purchased.
  • Mobile Website: It helps access the world wide web, i.e. the use of browser-based Internet services, from a hand held mobile device, such as a smartphone, a feature phone or a tablet computer, connected to a mobile network or other wireless network.
  • Website Monitoring: This is often used by businesses to ensure that their sites are live and responding. Website monitoring companies that offer website performance monitoring allow businesses to simulate the actions of thousands of visitors to a website and observe how it responds. They also simulate visitors across multiple geographies and servers Internet connections, some monitoring companies can test and display performance data globally in a single view. Performance monitoring tools send out alerts when pages or parts of a website malfunction, which allows the webmaster to correct issues faster.
  • Channel Manager: It helps hoteliers practise a sophisticated pricing strategy with relative ease. It will ensure appropriate responses to the changing market conditions and improve revenue through early identification of sales and promotional needs. In simple words, you will be able to sell rooms to the right guests at the right time at a right price. This will significantly increase the revenue generation capability of a hotel and increase efficiency. Stop overbooking with automatic update rates and inventory across all your multiple channels/travel websites.
  •  
    This article introduced the importance of e-marketing in today's internet time and in the future. This kind of marketing is growing rapidly. Including the use of portal marketing, mobile app, mobile websites, and so on. The author was from India. He said online marketing will grow dynamically in India, especially in hospitality industry. I think it's not only for India, for the developed countries, a media plan for any service industry product has online e-marketing as the first channel to reach the target audience.
amichellemagluta

Why Investing in Hospitality Technology is Investing in Good Business, by Paul van Meer... - 3 views

  • In consideration of how investment in hospitality technology can support business growth, rather than being an added cost, or unnecessary financial burden, to a hotel – it is important to look at what operational efficiencies the technology can bring, including any improvements in staff activities and morale that can be delivered and how the technology will ultimately benefit the hotels revenue performance.
  • There are many technologies that tick all of the above boxes, including: Energy Management Systems Revenue Management Systems Property Management Systems In-Room Technology Sophisticated Telco System
  • Equally as important, when considering whether to invest in new technology within the hospitality sector, is the need to recognize that technology is constantly changing and improving. Decision time frames are shortening. International hoteliers that have a good view on the future, realize that the technology decision they make today will only be relevant for the next 3-5 years at the most and are already planning next generation migrations. There is an onus on the vendors to also re-invent themselves and re-invent their technologies. The concept in 2009 – 2010 of having something ‘future proof’ is both outdated and naïve.
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  • Hotels that haven’t properly invested in updated technologies can find themselves under-prepared for the increased workload that comes with having to manually update rates according to information being received from multiple channels. In light of an increasingly technologically dependant operating environment, hotels that still manually alter room rates and various revenue strategies rather than having the right technology in place to do this for the, can find themselves lagging behind the competition - both in terms of meeting their revenue potential but also in their ability to deal with different periods of patronage.
  • As the hotel industry continues to move towards a more dynamic and inter-connected environment it is vital that the correct technology infrastructure is in place to meet this challenge. Technology must enable a seamless flow of process and procedure and decisions through all aspects of the business, thereby enabling a philosophy of managing by exception rather than on a day to day tactical basis.
  • Importantly, hoteliers also need to realize that the hospitality industry is constantly changing and a lack of up-to-date technology and older strategies will not always be applicable to new, unique situations.
    • xsun015
       
      Technology is the future of hospitality industry. China as a developing country. There are many aspects needed to improve in hotel like technology. In this article, I know that a truth. While there's merit to applying sophisticated technology to rate-setting, hotels should not neglect the value of human judgment and insight. Hotels make better rate- setting decisions when they effectively combine technology and human inputs. For a hotel to effectively operate and ensure it is maximizing its incoming revenue, the right technologies needs to be in place. Through investing in the right technology at the right time, savvy hoteliers will be ensuring that their facilities are able to effectively maximize their ongoing revenue capability now and into the future.
  • Equally as important, when considering whether to invest in new technology within the hospitality sector, is the need to recognize that technology is constantly changing and improving. Decision time frames are shortening. International hoteliers that have a good view on the future, realize that the technology decision they make today will only be relevant for the next 3-5 years at the most and are already planning next generation migrations. There is an onus on the vendors to also re-invent themselves and re-invent their technologies. The concept in 2009 - 2010 of having something 'future proof' is both outdated and naïve.
  • Hotels that haven't properly invested in updated technologies can find themselves under-prepared for the increased workload that comes with having to manually update rates according to information being received from multiple channels.
  •  
    The article described the importance of investing in technology for hotels in details. It can help improve the operational efficiency and support business growth from many aspects. And there is no technology that suitable forever because the circumstance of the industry and the technology is always changing. So if a hotel want to survive in the fierce competition, it needs to do the right technology investment and adjustment according to the specific necessary timely.
  •  
    This article speaks about the importance of investing in technology in the Hospitality industry. There are so many different types of technology that can be implemented in the industry that will help us be prepared for the load of guests. The article also explains that investing in technology while costly, is very important to the success of the hotel.
tjcamino

IT class | Diigo - 0 views

  •  
    E-Marketing in the hospitality industry I found this article very informative and helpful. E-marketing could also be called Internet marketing, web marketing, online marketing and even digital marketing. In the hospitality industry, these marketing strategies are growing at a dramatic pace. Because this is making such a significantly impact behaviors by driving more revenues. The article explains the five main sections of e-marketing. 1) Search Engines Marketing * This is the largest majority of internet surfing allowing the hotel to drive targeted traffic to the company's website. 2) Sponsored Search * This type of marketing, is sponsored search corresponds to search ads through a bidding process on keywords. 3) Social Media Marketing * This allow companies to use websites like Facebook, Twitter, and YouTube allowing to take advantage of spreading any information or updates posted repeatedly whenever they want. It also targets a wide audience. In other words, it's the new word of mouth. 4) Mobil Advertising * This is one of the fastest growing e-marketing advertising. With almost everyone nowadays carrying a smart phone, this type of advertising could be critical to bring in new business for the hotel. 5) Email Advertising. * This is the most powerful e-marketing tool for hoteliers to use. It gives you direct revenue opportunities for past, present and future guests. Nowadays, online marketing is the most powerful advertising methods. All companies in the Tourism and Hospitality industry are competing to lead the online marketing techniques to order to shift the market to increase their online traffic and generate more revenues.
bbalthaser

The Power of Geo-Targeting | Boston Hospitality Review - 0 views

  • companies using digital marketing techniques had, have, and will have to adapt the targeting methods to reach their audience. 
  • companies must target audiences efficiently with appropriate messages, not just demographically, but also geographically.
  • Geo-targeting means marketing to a set of specific users based on their location.
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  • Geofencing creates a radius or boundary where ads are posted, whereas geo-targeting regards a more general location.
  • Electronic word-of-mouth communication refers to any positive or negative statement made by potential, actual or former customers about a product or company which is made available to multiples of people and/or institutions and is spread over the internet (Cheung et al, 2010).
  • understanding their guests on a more granular level (Cheung et al, 2010).
  • “Hotels can no longer take a blanketed approach towards their consumers; they must understand where guests are coming from and the impact of a hotel’s digital footprint.”
  • Hotels prioritizing direct business capture approximately 95% more revenue versus the 80% revenue from indirect channels (Revenue-Hub.com).
  • According to Stratosjets.com, “72% of mobile bookings happen within 48 hours of last-minute Google searches that include the words ‘tonight’ and ‘today,’ and 70% of all customers conduct their research on a smartphone” (Steve Deane, 2021).
  • How does a hotel measure the success of geo-targeting? Simply put, revenue. 
  • . According to SmartBugMedia, 71% of consumers prefer a personalized ad experience, and three of four consumers complete an action after receiving a message when approaching a specific location (Amber Kemmis, SmartBugMedia, Jan 2020).
  • VPN allows the user to locate the device in a location other than the actual one. Thus, it could prevent appropriately targeting a user.
  • Existing and past guests are “far more precious” to a property (Starkov) since the CAC (customer acquisition cost) is far less than acquiring new guests.
  • Where are the hotel guests coming from? Are the incoming guests here for leisure, business, or are they group travelers?
  • Use of CRM technology such as Cendyn, Revinate, and SHR, allows the property to create 360-degree guest profiles.
  • Denny’s implemented a geo-targeting strategy that sent specific promotions to existing customers that were within a location which resulted in an 11.6% increase to in-store visits.
  • geo-targeting is an asset for hoteliers to stay relevant.
  •  
    Geo-targeting is a step above geo-fencing and like that of Proximity marketing is a digital marketing technique meant to geographically target consumers within a set of parameters. The purpose of this is that while digital marketing has been around, is being used and the future of it is quite relevant it requires companies to adapt using various methods of marketing to reach the consumer. And geography is an area that is highly required. And unlike geo-fencing, geo-targeting is more generalized in the locale. It is asserted that companies need to have a better understanding of their guests at a basic level than before. "Hotels can no longer take a blanketed approach---understanding where a guest is coming from and the impact of a hotel's digital footprint" is just as important. A reason hotels might want to use geo-targeting is that direct business captures "95% more revenue than that of indirect channels". Interested enough many guests book last minute and that accounts for 72% off mobile bookings. Geo-targeting relies on revenue to determine its success. One issue noted is the use of VPNs can create miss-targeting when users are receiving messages from a location they are not in. Several things to note are prioritizing a focus on existing and prior guests because they cost less than advertising to new guests. Secondly, using CRM can create personalization through guest profiles and add an extra special factor to their experience. One example shown was Denny's and it showed an increase in visits. Geo-targeting is a marketing strategy that can help companies stay relevant.
  •  
    This take on proximity marketing is interesting in that it requires a little more thought in implementation because you aren't just narrowing it down to a specific locale, you are creating a wider net to catch people in. That means you have to have a broader understanding of who you are catching which would be multiple targets that may not be alike, but have similar needs. They used the pandemic as an example of how it benefited them to use geo-location, While not marketing to a whole section of the US they targeted a more localized net ( a state away) but not too narrow as to leave out a specific target. It showed some success in that they were able to save money and help bring brand awareness to a different type of consumer. They not only target those locally but "neighbors" and I know that I as a new guest appreciate seeing local people utilizing a product or service and come back for more because it gives me an idea that the product or service or both is appealing to guests. This also helps hinge on the word of mouth of the customer. That is an additional positive aspect of this type of marketing. Seeking local rather than national or global customer-created brand devotion.
Yanique Coach

Hospitality Accounting - Article Blast! Free Articles And Content For Reprint On Your W... - 0 views

    • jessica carvalho
       
      This is a great article that has a lot to do with what one thinks a hospitality based operation might need in regards to having a cost evaluation to each department.
  • A hospitality accounting system must allow an independent evaluation of each operating department and its operating divisions. Costs directly traceable to a department or division are identified as direct costs.
  • Hospitality business operations, as well as others, are generally identified as having a number of different cyclical sales revenue cycles.
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  • In manufacturing operations, all costs are generally assigned to products or product lines and identified as direct costs and indirect costs.
  •  
    This article discusses four cyclical sales revenue cycles. First, the daily sales revenue that depends on meal periods in restaurants, second, weekly cycle where business travelers mostly uses hotels during the week, third, seasonal cycle, during vacation months and fourth, generalized business cycle. There is direct costs which refers to all materials and labor costs that are traced to the product and then there is indirect cost which refers to utilities, overhead,salaries etc. Managers review operating results to ensure that all departments provide sufficient income to cover total indirect costs for the overall hospitality operation and provide excess funds to meet the desired level of profit.
jamigovaerts

Hotel Management Software: What Are the Benefits for Hotels? - 2 views

  • hotel management software refers to any software package that is designed to assist with the day-to-day management of a hotel, resort or similar property. Examples of this include property management systems (PMS), revenue management systems (RMS), rate shopper software, reputation management software and channel managers.
    • jamigovaerts
       
      This article focuses on a general understanding as to why Hotel Management software is beneficial. The most important item learned from this article is that these softwares are able to assist in lowering human error and costs while also increasing revenue. By cutting down on error, the customer experience is increased which will then create a competitive advantage against competitors.
    • jamigovaerts
       
      This article focuses on a general understanding as to why Hotel Management software is beneficial. The most important item learned from this article is that these softwares are able to assist in lowering human error and costs while also increasing revenue. By cutting down on error, the customer experience is increased which will then create a competitive advantage against competitors.
  • Automation allows certain hotel operations to be carried out even when staff are not available to intervene manually, while the ability to share data across the property and even across hotel chains can help to remove barriers. Moreover, software solutions also have the potential to reduce instances of human error.
  • Review management software can boost your reputation, saving on marketing costs, while channel managers can save on costs linked to distribution.
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  • Another reason why hotel management software can be beneficial is because it can significantly enhance the customer experience you offer. One of the most obvious examples of this is the use of mobile hotel check-in and check-out systems, which allow for much more seamless arrivals and departures.
  • Finally, one of the single most convincing reasons why you should utilise hotel management software solutions is the potential to gain a competitive advantage over rivals. Many software packages will provide valuable real-time industry insights, allowing you to be more competitive in terms of room rates, or package discounts.
  • Hotel management software has become widespread within the hotel industry and there are a number of different types of solutions available. Crucially, these systems and applications have the potential to streamline processes, reduce costs, increase revenue, improve the customer experience and provide you with a competitive advantage
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